In 2016, at 13 years old, Violet embarked on a journey that would not only redefine her future but also leave a pawprint of inspiration across the globe. In 2016, amidst the vast Australian outback, the idea for Georgie Paws was born—a brand dedicated to crafting luxurious dog accessories with focus on sustainablity.

Driven by her passion for dogs and a desire to reduce environmental impact, Violet set out to create collars and accessories that wouldn't end up cluttering landfill. With her mum by her side handling operations, Violet became the visionary force behind Georgie Paws, infusing each product with her creative flair and meticulous attention to detail.

Central to Violet's ethos is her appreciation of buffalo leather.  Ticking the boxes that mean so much, Buffalo Leather is sustainable, religious neutral and stands the test of time. With its crack-resistant nature and being a by-product of the buffalo milk and meat industry, this leather not only ensures durability but also honours the earth.  Violet chose Coconut Fibre as the filling for Dog Toys.  Also a by-product from the alternative milk industry, coconut fibre is natural, safe for dogs if ingested, and can be composted or used as mulch in potplants.  Both materials will return safely to the earth within 50 years.

Georgie Paws isn't just about crafting products; it's about embracing a lifestyle of sustainability. From utilising solar energy and rainwater in the office to crafting eco-friendly packaging from scrap leather, every aspect of the brand reflects a commitment to reducing waste and making a positive impact on the planet.

But Violet's dedication doesn't stop there. She's a firm believer in transparency and ethical practices, partnering with LWG-accredited tanneries and ensuring fair treatment of artisans. Georgie Paws products aren't just accessories; they're a testament to responsible craftsmanship and unwavering integrity.

When Violet isn't busy shaping the future of dog accessories, you'll find her playing Lacrosse, at the beach or reading a book in the sunshine with George and Flora, in tow. With her infectious enthusiasm and relentless pursuit of sustainability, Violet isn't just an entrepreneur—she's a beacon of inspiration for anyone looking to make a difference, one paw at a time.