Only the Best for the Hound you Love

Georgie Paws began with a simple observation by 13-year-old Violet in 2016.

While shopping for a collar for her new pup, George, Violet was overwhelmed by walls of synthetic dog products in her local pet store - items destined to sit in landfills for centuries. It was then that she decided that “things need to change!”

Driven by a mission to remove plastics and "nasties" from the world, Violet launched Georgie Paws from a place of youthful conviction and environmental urgency.

Designing Buffalo Leather collars and leads got the business started, and then came the wildly popular range of natural dog toys.

In 2025, after nine years at the helm, Violet transitioned the business to return to her studies, handing the reins to her long-time mentor and mother, Annette, who now serves as General Manager. While the leadership has evolved, our founding philosophy remains unchanged: No Plastic. No Landfill. No Nasties.

The Power of Buffalo Leather & Natural Materials

At the heart of our collection is Buffalo Leather. Unlike mass-produced synthetics, buffalo leather is a traditional, robust material that offers incredible durability while remaining entirely biodegradable. We pair this with other earth-grown materials:

• Jute & Coconut Fibre
• Cotton Rope
• Vegetable-Tanned Leathers

While plastic toys remain in our oceans and soil for millennia, Georgie Paws products are made to return to the earth. Our leather and suede are compostable, but they break down slowly and need a helping hand: cut or shred them into small pieces for your home compost, or pop them in your green waste bin if your local council accepts it. As they break down, these natural materials return to the soil.

A Circular Philosophy

We believe in a "cradle-to-cradle" approach. When a collar or lead finally reaches the end of its life, we encourage our community to remove the solid brass hardware and donate it to Global Repair Cafes. These pieces can be used to fix other items, ensuring that nothing goes to waste and the cycle of reuse continues.

Interaction Over "Babysitting"

Georgie Paws is built on the bond between humans and hounds. Our designs are crafted to encourage imaginative and stimulating play. We don't believe in "set-and-forget" babysitting techniques; we believe in play that engages a dog's DNA - their natural instincts to hunt, nurture, and explore.

Curious by nature, Violet questioned vets and dog breeders to learn more about dog behaviour. She concluded a toy's lifespan isn't about the breed; it’s about the individual dog’s mood, stress levels, and environment. Much like a bottle of wine in a busy household, a toy might last an hour, a week, or years - it all depends on the moment.

Meet the Designer: Annette Coleman

Every Georgie Paws collar, lead and toy is designed by Annette Coleman, an acclaimed Australian fashion designer and Georgie Paws' General Manager. Annette founded the couture label Adventures by Annette and the fashion brands chetWynd and GATE, which sold internationally. She showed at Mercedes Fashion Week in Sydney.

Her love of natural fibres runs deep. She was named Young Leader in the Fibre Industry at the Premier's Food & Fibre Awards, won the Golden Gown Award for Casual Day Wear, and was runner-up in the Elders National Wool Awards of Excellence.

A long-time champion of South Australian arts and business, Annette has served on the boards of the Australian Dance Theatre and the Helpmann Academy, was State President of Women Chiefs of Enterprises International, and received the Entrepreneurs' Organisation Leadership Award.

Award-Winning Innovation

Our commitment to the planet and our pets has not gone unnoticed. Georgie Paws is proud to be recognised for our impact on the industry and the environment:

• WINNER: Best Pet Toy, 2026 SHE-com Awards
• WINNER: South Australian Small Business of the Year 2024
• FINALIST: South Australian E-Commerce Export Award 2024
• FINALIST: Fearless Innovator 2024
• FAVOURED BY OPRAH: 2022 & 2024
• Sold in stores around the Globe

NO PLASTICS – NO LANDFILL – NO NASTIES